SatoRichman

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Artist

(Artist, Creative Director, Branding Director, and Novelist)

 

As an illustrator, the individual has contributed to TV commercials, promotional campaigns, and serialized works in renowned publications such as POPEYE, 25ans, Shūkan Bunshun, and Shūkan Gendai, collaborating with writers like Yasuo Tanaka. Additionally, illustrations have been provided for short stories by celebrated authors such as Jirō Akagawa and Mariko Hayashi.

 

During the early days of the internet, the individual garnered attention for web production and marketing strategies, creating websites and digital initiatives for prominent brands like Nike, Mazda, Ford, and P&B. At Nike, they were honored with the Nikkei Power Branding Award. Excelling as a branding and creative director, their extensive experience spans overseeing campaigns, advertising, editorial management for monthly magazines, and serving as an art director for diverse projects.

 

They have actively presented at universities and marketing symposiums, proposing the significance of marketing and branding from a neurophysiological perspective. Currently, they provide consultancy services in branding and DX (Digital Transformation) strategy to global brands, telecommunications companies, IT firms, cosmetics enterprises, and the City of Yokohama.

 

Dedicated to advancing research in reverse aging and gerontology, they completed their studies at the University of Southern California’s School of Gerontology and went on to establish the International School of Gerontology, where they serve as Vice President.

 

Alongside their career as a novelist specializing in “very short” literary works, they continue to engage in creative writing. Notably, they authored the autobiographical novel Tears of Tahitian, inspired by the life of the legendary Tahitian dancer, Te Ra Kyoko.